Design that reveals.
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Serhii Chrucky Photography

Serhii Chrucky is a Chicago based photographer specializing in architectural and landscape photography. He works with media publishers, developers, real estate companies, and preservation organizations to document the built environment.

Chrucky's photographs have been featured in print and online publications, including Audubon, Men’s Journal, National Geographic, and Popular Science. His work can be seen in the book Art Deco Chicago: Designing Modern America, distributed by Yale University Press.

The brand identity we developed responds to Chrucky's needs as a freelancer with many different types of clients. As such, we designed his custom brand logotype, color palette, and collateral to adapt to different contextual needs, and to be flexible in many different settings, both in print and online. Still in it's early stages, this project remains ongoing.
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