+ Project Information
With the opening of their new location, they were in need of a host of brand collateral, including ad copywriting, postcards, a menu, apparel, a new website, and label designs for the first beer that they planned to can in-house. However, while Alpha had a logo and tagline, their brand needed an expanded language, both written and visual, to help tell their story. This is where we began.- Project Information
Ultimately, we wanted to emphasis the culture of the brewing team– a unique blend of scientific curiosity and self-assuredness. We cleaned up the rough traced vector logotype that they had been using, standardizing the glyphs, and pairing the final result with Gotham Rounded, a typeface that could relate back to the new logotype and unify the brand. Because ABC wanted to begin printing their labels lo-fi and in-house, we leaned hard into the B&W scheme, giving all of their collateral a simple crushed black field, and emphasizing white lines in design work and flash highlights in the images.
The result is collateral that simply and boldly asserts itself.